Chi Wang 王赤

Brand Identity design. Brave Duck and Robots is a vibrant, forward-thinking brand known for its playful yet sophisticated approach to storytelling and visual communication. Tasked with an ambitious rebrand, We created a fresh visual identity and dynamic design system that captured their creative essence and reinforced their presence.

The artwork “Carnival” features a series of patterns with fantastical colors and unique forms, evoking cherished childhood memories of fairground games like goldfish scooping and balloon shooting, transporting viewers back to their joyful childhood moments. To break free from the repetitive and complex nature of daily design work, the designers returned to fundamental geometric language…