A series of illustrations of robot characters hanging out on designer chairs.

CFC developed the brand identity design for FIGURE AND GROUND, a cultural complex, located in Garosu-gil, Gangnam-gu, Seoul. ‘Figure and ground’ is originally an art term meaning ‘foreground and background’. As a retail space, FIGURE AND GROUND means something more. When an impressive space design made of red bricks is perceived as a ‘ground’, various…