AQTIS 514 IATSE was born from the merging of two unions, united by the desire to propel Quebec’s audiovisual industry and its 8,000 local and international artisans to the forefront. We have created a visual identity that highlights the various audiovisual professions and the people who practice them on a daily basis, with passion. The entire visual universe of the brand is inspired by industry codes. Thus, the typographic mixtures are reminiscent of film credits. The graphic lines are taken from clapboards and RGB colour predominate. Designed to be deployed in motion, the visual identity evolves and transforms, reflecting the diversity of AQTIS 514 IATSE members and their expertise.